After seeing Lincoln Crow’s work with Californians’ Against Waste in California (see Poison PC’s), the founding leadership of the Computer Takeback Campaign asked for help in developing a campaign communications strategy.
Lincoln Crow worked with a team of leaders from this group to craft a two-day workshop in Washington, DC and a series of follow-up calls. After the Washington meeting, the group asked for a written plan that laid out the audiences the Campaign must reach, tactics that carried key information to those audiences, and messages that helped them understand which direction to move to address the growing toxic threat posed by computer and electronic wastes.
The Campaign seeks to force electronics manufacturers to take responsibility for their products from cradle to grave, rather than passing the costs along to consumers, taxpayers or future generations in the form of long-lasting environmental pollution from lead, mercury, and other toxics.