Environmental groups concerned about air quality have long raised the problem of auto emissions. One California campaign brought together a coalition of environmentalists to support a requirement that car manufacturers build and sell zero emission vehicles or ZEVs.
While consumer demand was high, Detroit auto companies were dragging their feet and policy makers were unclear as to whether there was public support for a demand. The Center for Energy Efficiency and Renewable Technologies asked Lincoln Crow to develop a communications strategy.
Rather than hammer on the confusing administrative issues regarding a mandate, Lincoln Crow suggested a coalition to focus on the life-cycle hazards of oil and fossil fuel-powered transportation.